Generating powerful attention for your token is challenging because there are so many ICOs raising their marketing game to earn investor’s attention and trust. You must really work for it.
Considering the massive amount of innovation going behind ICO marketing, to go beyond this challenge may soon become impossible for those projects that won’t have the latest promotional strategies.
Token marketing is a big deal and that has motivated us to find out the points that will make an ICO Services company your ideal partner.
ICO Marketing - It is all about making yourself trusty and heard:
1. Refraining from over promise
A good agency will never over promise. It will never boast and give you assurance of 100% perfection. In fact such high promises made without prior association should be looked upon with suspicion.
2. Building on a good plan to take ICO to success
Short term results are important, but nothing should be done without considering wider perspective. A credible ICO marketer will never commit short-term result over the longer-term goals.
For example, publishing some publish relations articles or YouTube videos, influencer may not immediately bring massive traffic or investments, but later when other marketing effort is done, if that reputation and credibility was not built, bringing traffic may not be complete.
In that sense the step by step planning and building the marketing according to long term plan as relevant is crucial.
3. Should be a well informed player
A good ICO marketer will always be updated on the greatest and latest happenings that are taking the crypto world by storm. Likewise, such a reliable firm will know all the aspects on fresh ICO, specific regulations that are imposed by several countries and it will even know about all the other trends that will let it promote your offering well.
Also Read: The Cryptocurrency Paradox And Why Crypto Is Failing
4. Should be flexible and know how to improvise
A good marketing agency should confidently be able to claim that their marketing strategy is the best. They should be aware of the changes in the market be ready to improvise. Certain times even if a strategy is found to be drastic, it can help the campaign.
5. It must define and implement a clear cut strategy
A trusted ICO marketing firm will always give you the clearest possible picture about its road map about marketing for providing your token’s best visibility. Cutting corners is considered only for productivity gain and not for compromise.
6. Must have a clear picture of investment and returns
Like any other form of marketing, ICO marketing involves numbers, the invested amount and the expected returns. Every good marketer will ensure that the more funds you would invest in your campaign, the more likely your token will achieve its funding goals.
7. Efficient knowledge transfer and cultivating awareness
A good ICO marketer will always make sure that all its team members, blockchain specialists, social media experts, SEO people, ad professionals, content developers and webmasters understand every fact about the project.
This understanding will help the entire team develop super interacted culture.
8. Using various methods to unlock the potential of your ICO
Professional ICO marketers will have the experience of promoting your campaign through any channel or consult you the best alternative. Expect reliable marketers to use paid ads, social media, community, press releases, influencers, airdrops, etc. to create buzz about your crowdfunding.
9. Understanding your project in total detail
The thing with a credible ICO marketing firm is that it will understand every detail about your project. The ability to grasp your project’s intended domain and its targeted audience is one of the biggest unique selling point for any marketer.
10. A good marketer should time well
All the good marketing firms will closely analyze the competition before suggesting which time is the suitable one for launching your offering in the crypto space.
Also Read: Can You Retire on Cryptocurrency?
It should clear that the need for a great ICO marketer cannot be denied. A true marketer will put your ICO project’s intuitiveness and innovations in front of your prospects. Be enterprising and guide yourselves to success.
We hope to hear from you! You may be a smart and talented entrepreneur, who can set standards. Do share your feedback.